SECTION V
SOURCES OF INFORMATION

"In the past year, have you read, seen or heard any
information about organ donation?"

TABLE 21
Awareness of Information About Organ Donation

                              % Yes

 Total (n=6,127)              58%
 Gender
 Male (n=2,589)               55%
 Female (n=3,538)             60

 Age
 18-24 (n=695)                36%
 25-34 (n=1,442)              47
 35-44 (n=1,465)              61
 45-54 (n=889)                65
 55+ (n=1,566)                68

 Education
 High school or less (n=2,377)53%
 Some college (n=1,763)       62
 College graduate (n=1,922)   69

 Race/Ethnicity
 White (n=4,816)              60%
 Black (n=722)                43
 Hispanic (n=741)             46

 Support of Organ Donation
 Support (n=5,247)            61 %
 Oppose (n=366)               38

     Sources of Information        					29

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TABLE 22
Sources of Important Information About Organ Donation and Transplantation
(n=3,707; aided responses)

 Source                                 % Yes

 General news media coverage            74%
 Public service advertisements on TV
 or radio                               60
 Movies and/or TV shows                 46
 A discussion with a friend             35
 A discussion with a family member      32
 Information provided by a medical
 professional                           24
 Community activities                   15
 A personal experience or involvement
 with organ donation                    14
 Drivers license                        8
 Magazines                              4
 Other                                  6
 Don't know                             3

- The majority of American adults are aware of some information 
about organ donation. Nearly threequarters (74%) of these 
respondents (42% of total) indicated general news coverage was an 
important source of that awareness. Approximately three-fifths named 
public service ads (60%; 34% of total) and movies or television 
shows (46%; 26% of total). Discussions with others including family 
(32%; 19% of total) and friends (35%; 20% of total) appear to be 
additional important sources of awareness of organ donation 
information.

- Fewer nonwhite than white respondents reported awareness of organ 
donation information.

     30   						Sources of Information