Letter from the Partnership: Hospitals taking active role in improving donation

Assisting hospitals to do a better job in potential donor situations is a major element in solving the organ donor shortage. This goes hand-in-hand with catalyzing public commitment to organ and tissue donation, because public education can only succeed if hospital practices improve. Again and again, we find that barriers or breakdowns within the hospital setting are major impediments for families facing donation. By improving the hospital donation process, over 16,000 additional transplants per year could be performed in the U.S. alone.

Over one-quarter of the time, families of patients eligible for donation are not even asked to consider donation, according to our research findings recently published in Critical Care Medicine and summarized here on page 2. This problem can be fixed by focusing on hospital systems, using successful strategies for institutionalizing "best practices."

Starting this summer, a group of leading hospitals--many of them transplant centers--will be taking a more active role in improving organ donation practices. In this issue of Progress Notes, we are proud to announce two breakthrough collaborations to establish model donation practices in major hospitals in North America. The first is a joint initiative with the University HealthSystem Consortium (UHC), a group of leading U.S. academic medical centers. UHC hospitals know the implications of the chronic shortage of donor organs, since most are transplant centers. All are dedicated to improving the quality of their services through well-designed, performance improvement initiatives.

The second project is getting underway in Canada, starting in selected hospitals in British Columbia and Alberta. While much of our past work has focused on organ donation in the U.S., recent exchanges with organizations in Canada and Europe confirm that we face common problems and that the solution has common elements.

Our research and experience of the past several years have shown us the elements of a better hospital system for organ donation. Hospitals need a consistent, skillful response to potential donor situations built around a standard protocol for donation. This must ensure identification of all eligible donor cases; a well-orchestrated request to the family that includes privacy, decoupling and participation by hospital staff and the OPO coordinator; and seamlessly coordinated hospital and OPO efforts.

The "how" represents the next major challenge. While we are confident that there is a core set of "best demonstrated practices" applicable to all hospitals, each hospital must find the way to institutionalize these practices to fit its own circumstances. Often when working in a new hospital or region, we are warned, "You've never seen anything like our situation." Each hospital and region truly has its own unique profile and needs. However, we always observe common problems, whether in consistently identifying potential donors or in organizing a sensitive and skillful donation request.

Our work this year and next will be to figure out the most effective and efficient ways to establish good donation practices in a range of distinctly different hospitals. Ultimately we want the best practices in organ donation to be universally understood and followed while responding to local needs. Working with our partners at UHC and with hospitals in Canada, we will soon learn the best ways to help hospitals and OPOs adopt and maintain new practices successfully.

As we embark on new projects, we want to thank the UHC Executive Committee and the leadership and staff of the organization for their encouragement and expertise. Special thanks go to Raymond Schultze, M.D., a member of our Board of Directors and active participant in UHC, and Ed Schwartz, Director of the University of Nebraska Medical Center, for guiding the development of the project with UHC. In Canada we have benefited greatly from the support and participation of the British Columbia Transplant Society in Vancouver and the HOPE program in Edmonton, Alberta.

Finally, we thank our major funders, Sandoz Pharmaceuticals Corporation and Wyeth-Ayerst Laboratories in the U.S., and Sandoz Canada Inc., for exemplifying the philosophy of "joining forces" and underwriting a major portion of these exciting new ventures.

The following articles are contained in this issue of Progress Notes:



Back to Partnership Home Page

UHC, Partnership join forces in nationwide donation project

The University HealthSystem Consortium (UHC) and The Partnership are embarking on a major initiative to improve organ donation practices in 24 leading hospitals nationwide. UHC, an alliance of 70 academic health centers, is a leader in developing new practices. UHC's mission is to pool resources, create economies of scale, improve clinical and operating efficiencies, and influence the direction and delivery of health care. Its member hospitals currently perform more than half of all solid organ transplants in the nation.

Building upon The Partnership's experience in helping hospitals improve organ donation, the project is designed to significantly increase organ donation in both transplant and non-transplant hospitals by implementing a standard donation protocol. Through pilot projects, The Partnership has confirmed that donation rates above 60 percent are realistically attainable, versus current average donation rates of approximately 33 percent.

"We could not begin to carry out a project of this scale without UHC and their expertise," says Michael J. Evanisko, Partnership President. "This will bring together a critical mass of hospitals and organ procurement organizations (OPOs) needed to improve and enhance the protocol so it can be adopted around the country. But most importantly, the project will be extremely valuable for the hospitals and OPOs that participate. Not only will they be able to examine and improve their own performance, but they will have the ability to compare their efforts and results with similar hospitals across the country."

The UHC Executive Committee enthusiastically endorsed the project in March. "This is just such a clear winner for everybody involved," says David Burnett, M.D., UHC Vice President and Director of UHC's Clinical Practice Advancement Center. "We're often approached with new technologies. In this case, it seemed like every party participating would clearly benefit from the activity."

The collaboration stems, in part, from the Joining Forces Conference hosted by The Partnership in June 1995, which concluded that transplant hospitals have a major stake in organ donation, but have rarely taken a proactive approach. The project will benchmark donation performance and establish reliable and useful measures of donation effectiveness in hospitals. Because there is currently no commonly accepted measure of donation performance, most hospitals do not have ready access to performance information that would help them improve their donation results.

Other project goals include: documenting improvements that occur when systematic donation practices are adopted; creating guidelines that other hospitals can utilize to improve donation; and providing a model for "joining forces" within the transplant field to attain a mutual goal and serve a pressing human need.

"Transplantation is an area of top strategic importance for our members, and there is a growing sense that the most important, and least pursued, avenue for success is to increase the level of organ donation in large hospitals," says Robert Baker, UHC President. "We are confident that the plan put forward by The Partnership can succeed, and have already started to explore opportunities to bring UHC capabilities, especially in collecting and reporting performance data, to bear on the project. We see important long-term implications for this work, and look forward to the day when hospitals around the country routinely follow 'best practices' in organ donation."

Recruitment for initial participants is underway. The ideal model will be to work in groups consisting of an OPO and two to three large hospitals in several geographic regions, with an equal mix of transplant and non-transplant hospital participants.

Non-member and non-transplant hospitals are encouraged to consider participating in this project as partners with UHC hospitals in their regions. "It makes sense for all major hospitals in a region to cooperate. It benefits everyone," says Carol Beasley, Partnership Managing Director.

Previous Partnership projects involving UHC member hospitals include: an intervention at the University of Kentucky Medical Center that more than tripled the number of donors; a pilot project at the University of Texas Medical Branch at Galveston that succeeded in increasing donation from 34 to 53 percent; and a similar project currently underway in Baltimore at the University of Maryland Medical System and Johns Hopkins Hospital that has the potential to increase donation to 60 percent or more.

"Transplant centers themselves must allocate time and resources to the task of acquiring organs," says Raymond Schultze, M.D., of UCLA Medical Center, former chair of the UHC board and current Partnership board member. "We know there is a need for a solution to this problem; we know there are opportunities; we have tools; we have potential partners. Through this breakthrough project, we can bring them together."

Project Overview

The collaborative intervention in the hospitals participating in the UHC/Partnership project will last six months, followed by a six-month monitoring period to ensure that long-term changes are successfully institutionalized. Implementation of a hospital-based donation system will include:


  • Back to the Spring/Summer 96 Progress Notes main menu
  • The Partnership for Organ Donation Home Page

    Pharmaceutical community funds ground-breaking donation project

    The ground-breaking project that will bring The Partnership's best-demonstrated practices for organ donation into hospitals nationwide is being made possible through the generous support of the pharmaceutical community. Sandoz Pharmaceuticals Corporation and Wyeth-Ayerst Laboratories, Inc., are providing an example of joining forces by funding the project in 20 and four hospitals, respectively.

    "We, too, are very excited about the collaboration between the University HealthSystem Consortium and The Partnership for Organ Donation," says John J. Maddox, Senior Director, Sandoz Corporate Strategic Planning. "Sandoz was the first major corporation to see the potential in The Partnership's strategy for improving organ donation. With UHC involvement, we see an opportunity to transform organ donation practices in the U.S., starting with a group of institutions that have a history of leadership in the development and use of 'best practices.'"

    All partners in the collaboration are united in their belief that the donor shortage is a solvable problem. "Through our clinical research experience, we are convinced that this endeavor has a high probability for success," states Nancy Durst Clementi, M.D., Vice President of New Products Marketing at Wyeth-Ayerst. "The Partnership is targeting the most critical point in the decision-making process, and it is everyone's hope that more lives can be saved through sensitive and consistent requests for organ donation."

    Maddox agrees, "We have to pool resources for change. Fortunately, the pharmaceutical industry, UHC and The Partnership bring valuable expertise to such change efforts. Donation projects, similar to clinical testing for new pharmaceutical drugs, have to be of sufficient scale to achieve statistical significance, and must be tested across a range of institutions and practitioners. This large multi-site model has a great deal to offer in solving the organ donor shortage."

    "We look forward to a fruitful collaboration that will be good for all participants, and especially the thousands of patients who are waiting for transplants," Maddox concludes.


  • Back to the Spring/Summer 96 Progress Notes main menu
  • The Partnership for Organ Donation Home Page

    Hospitals can do more to increase organ donation

    A study by The Partnership and Harvard School of Public Health researchers estimates that 5,600 additional people each year could have transplants if hospitals improved their practices related to donation requests and prospective identification of suitable donors. The study was published in the March issue of Critical Care Medicine. (see related press release)

    Based on examination of medical records in four geographic areas, the study estimates the total potential donor pool in the U.S. at 13,700, but also identifies barriers to achieving this number of donors. "Previous research has argued that families are the primary barrier to increasing the supply of critically needed organs, suggesting that any improvements will rely on changing broad public attitudes," says Steven Gortmaker, Ph.D., lead author on the study and Senior Lecturer at the Harvard School of Public Health. "We found that only one-third of potential donors became donors, but contrary to widely-held beliefs, only part of the gap could be explained by families deciding against donation. Based on our findings, we feel it is an error to 'blame' families, as the study shows that hospitals are falling far short."

    Twenty-seven percent of potential donors were lost either because health professionals did not identify them as potential donors or did not ask the families about donation. The data showed that larger hospitals did no better in handling donation cases (i.e., achieving a high donation rate) than smaller hospitals. Similarly transplant centers were no more effective in organ donation than non-transplant centers.

    The researchers argue that these patterns of non-donation can be modified. "First, we saw strong patterns of families not being asked. Nearly two-thirds of the cases where families were not asked to donate were patients older than 50 years. In addition, in 10 percent of cases, potential donors were simply not identified by the hospital. It may be that the poor performance of hospitals is a combination of lack of familiarity with the criteria for brain death and organ donation, as well as a reticence to ask families," says Carol L. Beasley, Partnership Managing Director.

    The study also found a large number of potential donors lost--36 percent--due to families refusing consent. There were higher rates of non-consent among ethnic minorities, combined with much lower rates of identification and asking. In fact, family members of black patients were three times less likely to be asked to donate. The Partnership and the Harvard School of Public Health are completing analysis of the donation request process and will publish studies about opportunities to increase the rate of family consent.

    This study was based on extensive medical review of thousands of cases in 125 hospitals in four regions of the U.S. The first segment of the study, initiated in 1990, included a non-random sample of 69 hospitals in regions encompassing Kentucky, northern California, Minnesota, North Dakota, South Dakota and the Washington, D.C., metropolitan area. In 1993, a random sample of hospitals in three of the four geographic areas was conducted. The findings in the second study corroborated the initial findings.

    "The Critical Care Medicine article is first in a series of major research articles that together tell a powerful story of how the organ donor shortage can be solved," says Michael J. Evanisko, Partnership Founder and President. "This study exemplifies The Partnership's data-driven approach to solving the problem. The findings show immediate solutions--identifying all potential donors and making a sensitive donation request to their families--that will immediately increase donation rates and save the lives of more people awaiting transplants."

    The Critical Care Medicine article has been reported by print and broadcast media nationwide, including Reuters News Service, American Medical News, Dialysis & Transplantation, Contemporary Dialysis & Nephrology, Transplant News, Transplant Chronicles, International Transplant Bulletin, Encore, and local television and radio stations. Following a request from Sen. Mike DeWine of Ohio, copies of the article were sent to the founding members of the Congressional Task Force on Organ and Tissue Donation and were distributed at a Senate Labor Committee hearing in April.

    Action steps for hospitals

    Hospital staff should notify their organ procurement organization (OPO) about any patient suspected to be at risk for brain death, regardless of age or prior medical history. OPOs have the most up-to-date criteria for donation and can advise on which patients are potentially suitable. Because they are highly trained and are experienced in offering donation in a culturally sensitive manner, OPO staff are an excellent source of assistance and advice in approaching families about donation.

    Remember that the following are potential organ donors:


    For a copy of this article, "Organ donor potential and performance: Size and nature of the organ donor shortfall," contact The Partnership.


  • Back to the Spring/Summer 96 Progress Notes main menu
  • The Partnership for Organ Donation Home Page

    Canadian project to institute best practices

    A group of hospitals, including three that perform almost one-fifth of all Canadian transplants, are the first participants in a new Partnership project to diagnose organ donor potential and implement effective donation practices in Canada. Ultimately, seven or more large Canadian hospitals will be involved, and results will be used to catalyze action planning at the local and national levels.

    Little is known about the underlying potential for organ donation in Canada or how effectively the current system is realizing that potential. Canada's 15 donors-per-million-population is considerably lower than the U.S. rate of nearly 21 donors-per-million. More than 2,000 people are on transplant waiting lists in Canada.

    The project's goals are to benchmark donation performance, establish reliable and useful measures of donation effectiveness, and significantly increase organ donation in a pilot group of Canadian hospitals. It will also raise awareness within the Canadian medical community about organ donation potential and performance, and the impact of using best-demonstrated practices.

    "It appears that organ donation in Canada faces many of the same challenges we have been addressing in the U.S.," says Carol Beasley, Partnership Managing Director. "We see opportunities to improve performance through use of a protocol and hospital professionals trained specifically in managing the donor process."

    The project will have three components: diagnosis, implementation and dissemination of project results. In all the participating hospitals, The Partnership will conduct standardized medical records review and hospital staff surveys. Each hospital will receive a detailed analysis of its findings.

    Current participants in the diagnosis phase include Vancouver Hospital & Health Science Center and St. Paul's Hospital in Vancouver, British Columbia, and the University of Alberta Hospital and Royal Alexandra Hospital in Edmonton, Alberta.

    "We are trying to maximize our organ donor pool and opportunities to benefit transplantation," says Bill Barrable, Director and Chief Executive Officer of the British Columbia Transplant Society. "The Partnership has had a very good track record in other hospitals, and they are experts in diagnosing opportunities to improve organ donation. Our goals are to gather better information and develop strategies to improve our performance that are based on the best information available, are relevant and will result in positive actions and results."

    Prudence E. Taylor, Program Manager, Transplant Services, for the Hope Program at the University of Alberta Hospitals, says, "Not only do we need to identify our own areas for improving opportunities for donation, we alo need to compare individual programs' performances against other programs. The tools used by The Partnership will allow us to do this, both at the local level between hospitals and the national level, between provinces."

    Additional hospitals are being sought to take part in the project. Typically, candidate hospitals will be trauma centers with at least 350 beds.

    In a second phase of the project, two hospitals will be selected for full implementation of a systematic donation system. This will include a formalized donation protocol that incorporates best demonstrated practices; a designated team within the hospital with primary responsibility for carrying out the donation protocol; and a system for ongoing quality monitoring to ensure that the protocol is followed consistently over time.

    The project will also provide an opportunity to pilot test a set of tools called Donor Action, developed through an international collaboration among The Partnership, Eurotransplant in The Netherlands and Organizacion Nacional de Trasplantes in Spain. The Donor Action tools are designed to help hospitals diagnose and improve their organ donation procedures.

    The Partnership brings extensive experience in working successfully with hospitals in several regions of the U.S., and has worked on a limited basis with programs in Canada to share the Medical Record Review methodology and other information. "We anticipate making some adaptations for the Canadian healthcare system," says Beasley. "But the donor process has certain variables that are nearly universalÑpatient identification and an appropriate and sensitive request to the family."

    The Partnership will share project findings and results at scheduled professional meetings. These presentations will provide the Canadian medical community with reliable baseline data on organ donation potential and performance, as well as two tangible examples of improved donation results.

    The project is a collaborative funding model, with major funding provided by Sandoz Canada and a portion of costs contributed by participating sites.


  • Back to the Spring/Summer 96 Progress Notes main menu
  • The Partnership for Organ Donation Home Page

    Many hospitals unaware of poor donation rates

    A hospital that is doing poorly in organ donation is like a patient with undetected hypertension. In both instances, there may be no symptoms. The hospital's donation program and the hypertensive patient both perceive themselves to be "just fine." Yet left unchecked, both can have life-threatening consequences--a stroke for the patient with uncontrolled hypertension or the death of those waiting for transplants from an underperforming donation program.

    A recent study by The Partnership and the Harvard School of Public Health shows wide variations in individual hospital organ donation performance. Published in the February 1996 issue of Transplantation Proceedings, this study found average donation rate of 33 percent, with a range of zero to 68 percent.

    "Since there are no current standards of donation performance, hospitals do not perceive that they have a problem," says Carol Beasley, Partnership Managing Director. "However, most hospitals do have a problem. Even trauma centers, which generally outperform other hospitals in donation, are not maximizing their performance. It is helpful for hospitals to learn there is room to do better."

    Medical records for 1990 were reviewed in a sample of 69 hospitals in four geographic regions of the U.S. The study found somewhat higher donation rates among hospitals that are designated as trauma centers. However, there were no statistically significant differences in donation rates between large and small hospitals nor between transplant and non-transplant centers.

    There are several factors that were found to influence the donation rate:

    "Hospitals, especially transplant centers, and OPOs should attach high priority to attaining two goals: 100 percent identification of medically eligible patients and requesting organ donation from their families in a sensitive way," says Beasley. In those hospitals studied, 10 percent of the potential organ donors were not identified by hospital staff, and 29 percent of the families of potential donors were not asked to donate. Consent for donation was given by the family in only half of those cases where a request was made. However, individual hospital performance varied greatly.

    Trauma hospitals outperformed non-trauma hospitals in all three variables, resulting in a significantly higher donation rate. The differences between trauma and non-trauma hospitals were most apparent in the consent rate, leading the authors to conclude that trauma centers may be more effective in presenting the donation option to families.

    However, even trauma centers could be performing much better. Their overall donation rate was 35 percent compared to 25 percent for non-trauma centers. But because trauma centers care for such a large percentage of potential donors (73 percent in this study), the authors say it is critical for these institutions to see where further improvements can be made.

    "We've shared these results with hospitals, and many are making a strong commitment to taking action to improve their organ donation performance," says Beasley.

    For reprints of the Transplantation Proceedings article, "Relationship of Hospital Characteristics to Organ Donation Performance," contact The Partnership.


  • Back to the Spring/Summer 96 Progress Notes main menu
  • The Partnership for Organ Donation Home Page

    Communication on brain death helps families cope

    Brain death is a difficult concept, and even many healthcare professionals understand it poorly. For a family whose relative has suffered a devastating neurological injury and is pronounced brain dead, the concept may be unbelievable and overwhelming. Families are expected to understand that their relative is dead even though the body is warm to the touch and has the color of life; the chest is moving, suggesting breathing; and internal organs still function.

    While the diagnosis of brain death is clear to the neuroclinician, the manner in which families are informed about the brain death diagnosis is often non-uniform, ambiguous, insensitive and haphazard. As a result, families often do not understand that death has occurred. Research indicates that families who do not understand that their loved one is dead are far less likely to agree to organ donation. In a Partnership study of donor and non-donor families, 52 percent of families who declined donation believed that recovery is possible for a brain dead individual.

    One approach to help families cope is through more skillful communication about brain death. Dr. Jeffrey Frank and his co-workers at The Cleveland Clinic Foundation have developed an Acute Neurological Prognostication Team (ANPT), comprising critical care neurologists, nurses, bioethicists, chaplains and social workers. This team has been working to ensure proper diagnosis of neurological injury and brain death and to bring quality and clarity to communication with families.

    "The skills that physicians bring to communicating with families about end-of-life decisions for acute neurologic problems are highly variable," says Frank. "Not all neurologists or neurosurgeons have the sophisticated communication skills to be helpful to families who are dealing with a neurological catastrophe. With brain death, the implications are especially far-reaching. If poor communication by a physician sabotages the family's satisfaction with the hospital experience, that family won't be open to the concept of donation. Physicians have missed opportunities to save lives by just the way they handled themselves."

    When dealing with a situation of actual or imminent brain death, the ANPT begins by gathering information about the family to date, listening to them, helping them discuss any problems they experienced or perceived with the hospital care, and diagnosing where the family is in processing information. "We listen to them, figure out how we set the stage, earn their trust and help them understand the bottom line," says Frank.

    The team stays in close communication with the family as the patient's condition deteriorates. The physician explains the diagnosis and treatment of the patient, answers their questions, assesses their understanding, and, if necessary, re-explains the situation. The final family encounter is divided into several phases in order to ensure a consistent and reproducible methodology: pronouncing death and completing the death certificate prior to giving the news to the family; determining family dynamics and setting up a family meeting; sharing the news; encouraging the family to spend time grieving at the bedside; and explaining the implications of brain death.

    "Our brain death team knows how to assess where a family is in processing the information about brain death," says Frank. "The end result is healthy coping by the family with a very complex concept. The key measure of our success is the family's openness to donation."

    This success is significant. The team has been in existence for over a year and to date is achieving an 86 percent consent rate for donation, compared to 40 percent previously.

    In 1990, Frank participated in a Consensus Conference, sponsored by The Partnership and The Annenberg Washington Program, to identify and explore issues of concern to families faced with the sudden death of a loved one and the necessity to decide whether to donate that individual's organs and tissues. A number of the recommendations from that conference are reflected in Frank's work:


    "How poorly many physicians discuss brain death is a reflection of how poorly they understand it themselves," says Frank. "It's such a critical diagnosis that impacts on the lives of others by the way we communicate it. We can train physicians how to handle this difficult issue much more skillfully and comfortably."

    Frank is in favor of a certification program for doctors that includes continuing education on brain death and organ donation. "We should hold physicians accountable for how they handle the process," he says.

    The Partnership and Frank have plans to collaborate on a tool to aid physicians in assessing a family's understanding of brain death and to provide some basic strategies to address misunderstandings that emerge during the family encounter.


  • Back to the Spring/Summer 96 Progress Notes main menu
  • The Partnership for Organ Donation Home Page

    On the Web: http://www.transweb.org/partnership

    The Partnership for Organ Donation moved into the left lane of the electronic superhighway in March with the establishment of a Web site on the Internet. This site, which includes the full text of recent issues of Progress Notes, The Gallup Survey, research abstracts, press releases about current work, and job opportunities, can now be viewed at any time of day by anyone with a modem.

    "We believe that the ability to instantly access so much information about The Partnership's work will greatly increase our ability to inform the transplant community, health care professionals, the media and the general public about how they can help solve the organ donor shortage," says Cindy Steger, site designer.

    The Partnership's Web site is part of TransWeb, a resource for transplant patients and families, patients on the waiting list, donor families, transplant professionals and the general public. Its main goal is to index transplantation resources on the Internet and make them accessible and easy to use.

    "There are a lot of resources out there, but some of them are hard to find," says Eleanor Jones, Webmaster. Founded in January 1995 at the University of Michigan, TransWeb has grown exponentially and is now one of the most-visited sites on the Internet, receiving about 7,000 "hits" per month. Its popularity stems from the fact that it is such a diverse and active site.

    "Our goal is to add to TransWeb every day," says Jones. "We see our role as similar to that of a library or an encyclopedia that is constantly growing and changing."

    The Internet is becoming an increasingly important tool for health care professionals to share information, and The Partnership has already experienced its force. There are millions of Internet users around the globe and many of them have called or written for more information. There have also been requests from other organizations with Web sites who want to build a link to The Partnership's site.

    Contributing a unique perspective on the organ donor shortage, The Partnership's site is popular, receiving about 800 "visitors" per month. "The Partnership's Web site gives TransWeb greater credibility," says Jones. "People have a lot of respect for The Partnership and this reflects well on TransWeb."

    Steger concludes, "We are proud to be able to make our work so readily available to anyone who is interested in donation and transplantation." To visit The Partnership's Web site, simply type in http://www.transweb.org/partnership as the address or search for "organ donation" in any Web browser.


  • Back to the Spring/Summer 96 Progress Notes main menu
  • The Partnership for Organ Donation Home Page

    Harvard team works to increase organ donation

    When two organizations share a mutual commitment to working in an organized, systematic way to solve the organ donor shortage, their collaboration can result in rapid and continuing progress toward that goal. For The Partnership and the Harvard School of Public Health, a four-year collaboration has led the way in quantifying the potential to solve the problem, measuring public attitudes and finding solutions based on best practices.

    "From the outset, The Partnership established a research-demonstrated approach to this issue," says Michael Evanisko, Partnership President. "When Harvard signed on, their researchers added sophisticated analytical approaches and expertise in a wide range of public health issues."

    The Harvard team says that working to increase organ donation has enhanced their professional skills and brought them personal satisfaction. "Most of the health problems that I've worked on are solvable, but the solution is so costly that no one's willing to pay the price," says Steven Gortmaker, Ph.D., Senior Lecturer, Harvard School of Public Health. "With organ donation, we have come up with clear, simple and relatively inexpensive recommendations that can make a difference: Tell your family about your wishes, and make sure that an optimal family request process happens in the hospital."

    Gortmaker's role as a social-behavioral scientist has been to help frame research questions, conduct research and analyze the findings. "First we had to answer some very fundamental questions about the epidemiology of organ donation--what is the potential and what are the social, behavioral, economic and organizational barriers to the realization of that potential?" he says.

    His research with The Partnership has had three components. The first was to identify breakdowns in the process where well-designed interventions can improve the availability of donor organs. The second--to understand broad public attitudes, beliefs and intentions regarding organ donation--led to the 1993 Gallup survey and conference on organ donation and new public education strategies. "The clear-cut example of this is the 'talk to your family' message," he says.

    Gortmaker's current focus is finishing a series of articles summarizing what can be done within hospitals to improve organ donation consent rates. Factors have been identified--decoupled request, private and quiet setting, and appropriate requesters--that are strongly associated with higher rates of consent to donation.

    William DeJong, Ph.D., Lecturer, Harvard School of Public Health, began collaborating with The Partnership because "the prospect of working on a problem that might actually be solved in a short period of time is obviously appealing. A lot of the work I do focuses on problems that seem intractable, such as alcohol abuse, drunk driving, violence, and AIDS. With this issue, The Partnership had done a superb job of systems analysis to uncover the roots of the problem and had begun to devise solutions that made sense."

    DeJong says his background in social psychology, linked to his work in mass communications, provides insight into what needs to be done to change attitudes and behavior. "Effective communication among physicians, nurses, other professional hospital staff, OPO coordinators and the public at large is an essential aspect of solving the organ donor shortage," he says.

    He took the lead in developing the questions in the Gallup survey. "Before the Gallup survey, the field lacked consensus about the central message that the public needed to hear. Since the survey results were released, a strong consensus has emerged: Signing a donor card is not enough. You need to have a conversation with your family," says DeJong.

    The March 1993 Gallup conference brought together leaders in the transplant, procurement and critical care communities to discuss the implications of the Gallup findings for public and professional education. Says DeJong, "The conference's agenda-setting function vis-ˆ-vis public education can be seen today in the Coalition on Donation ad campaigns and other materials emphasizing family discussion."

    DeJong was also a lead investigator in The Partnership's ground-breaking survey of donor and non-donor families, sponsored in part by the Division of Transplantation. "We gathered first-hand accounts of what people went through and the struggle they faced in trying to make the right decision about organ donation," he says. "This study underscores the need for hospital and OPO staff to do a better job in meeting the needs of families. It emphasizes the need for intensive work in hospital protocols and training

    In recent years, the Harvard team has expanded to include researchers from the Harvard Medical School. Statistician Cindy Christiansen, Ph.D., Assistant Professor of Ambulatory Care and Prevention, specializes in developing techniques for predicting the occurrence of rare events, such as traffic accidents and hospital deaths. "Even in large donor hospitals, organ donation is a relatively infrequent occurrence," she says. "The infrequency of the event increases the challenges in developing accurate estimates of donor potential."

    Through a grant from the Division of Transplantation, Christiansen helped to develop a method of estimating organ donor potential in OPO service areas. Her analysis of medical record data indicated that a few hospital characteristics were both readily available and strongly predictive of organ donor potential: total beds, trauma center certification, medical school affiliation and number of hospital deaths.

    "Often, statistical theories remain at the theoretical level," says Christiansen, "but this method has a clear and important application." She has presented her findings at numerous statistical meetings and to other researchers worldwide.

    Ed Guadagnoli, Ph.D., Associate Professor of Health Care Policy, Harvard Medical School, is helping to design data collection instruments and evaluate the impact of the Baltimore intervention currently underway to increase organ donation at the University of Maryland Medical System and Johns Hopkins Hospital.

    "Working with The Partnership is an opportunity to address an area that hasn't had a lot of attention," he says. "It is a good applied research area." Guadagnoli's background is in health services research, and his past work has focused on understanding variations in medical practice as a starting point for designing interventions to improve practice. "With organ donation, we see substantial variation in how the hospitals are doing. There is definitely room to improve," he says.

    Gortmaker concludes, "I think that all of us at Harvard have enjoyed tremendously our collaboration with the staff at The Partnership. It's been a good example of how a collaborative effort can develop and evolve and succeed." And what will the end result be? DeJong predicts, "The organ donor crisis won't go on forever. The solution will be a combination of public education, organizing hospital protocol and training, and some technological solutions as well. But I think someday it will be solved--someday soon."


  • Back to the Spring/Summer 96 Progress Notes main menu
  • The Partnership for Organ Donation Home Page



     

     

    TransWeb home page go to the top of this page